Industry tracker comScore recently announced that nearly 82 percent of all US Internet users watched videos online during the month of August. A large portion of this continues to be down to the success of video sharing websites such as YouTube, but also the introduction of new on-demand television services such as Hulu.
The ability to watch the latest television shows when and where you want is clearly something that the general public is now beginning to embrace, with services like the BBC iPlayer coming pre-installed on the PS3 slim. But support for this type of service on the mobile handset has been patchy, with most smartphone users encountering the dreaded warning that “You must have Adobe Flash Player installed to view this content.”
With almost 75% of all online video delivered using Flash, the recent announcement from Adobe regarding Flash Player 10.1 changes this. Able to work on smartphones, smartbooks and netbooks as well as PCs and other internet-connected devices, this announcement has the potential to change the way we consume media on a daily basis.
PreCentral.net has video showing Flash support on the Palm Pre in action, and it looks mighty impressive, with the rep showing off various new features. This presents a major leap forward in the ability to consume content on the mobile device, however the ability to present that content in a mobile friendly environment, for example a web page, still presents a challenge for the developer and designer community.