Canalys have released their Q3 2010 smartphone market share figures, and the latest statistics see Windows Mobile market share hitting what is likely to be rock bottom for a Microsoft mobile OS, 3%.
With just one week until the availability of the first Windows 7 devices in the US, following a blaze of positive publicity over the past month, could this be the turning point for one of the biggest losers of the OS wars?
The news that Steve Ballmer, Chief Executive Office of Microsoft, will be giving devices to Microsoft Professional Developers Conference attendees and over 89 thousand Microsoft employees is also likely to ensure better figures in Q4 from Canalys. But what about the rest of the non-Microsoft employed consumers, enterprise customers and developers?
The integration of Microsoft service assets, such as Xbox Live, Bing, Zune and Office, and strong multimedia features has ticked many of the boxes for consumer reviewers. The interface itself also fits with the demands of Gen Y, with the focus on delivering the information that an end user needs, and making it easier to accomplish key tasks.
It seems clear that Microsoft has been influenced by Apple in creating Windows Phone 7, even if the resulting platform is very different from the iPhone. In particular, Microsoft seems to have observed how Apple is penetrating the enterprise market by creating a compelling device that many professionals have acquired as a consumer purchase and then lobbied their employer into supporting in the workplace.
From an IT manager perspective Windows 7 is also appealing due to Microsoft’s existing strengths in the business market, such as Office and its Exchange email system. However there are still some security concerns, but knowing Microsoft these will be quickly fixed.
From a developer community perspective there are still some definite advantages when developing for Microsoft and best of all it doesn’t require starting to learn code from scratch. From our viewpoint this is an exciting new player in the OS space and I’m looking forward to getting my hands on one of these devices (even just to take apart and integrate with DeviceAnywhere Test Center™).