There has been a lot of hype surrounding the integration of enterprise mobility into organizations and in particular about how IT decision makers will respond to the challenges arising from the plethora of operating systems, devices and service providers available on the market. As the mobile enterprise opportunity evolves, new players are entering the sector and the diversification of products, applications and services continues to increase.
Although Blackberry OS is still the most widely deployed operating system on the market, its popularity is gradually receding and opening up space for new operating systems and devices. Evidence for how this is going to change the market is supported by recent research. According to a Yankee group survey of US IT decision makers only 25% of the organizations are planning to support Blackberry OS in the next two years, while iPhone and Android are favored by respectively 34% and 28% of IT decision makers. This means that Blackberry will soon be overtaken as the most popular OS supported by enterprises.
The statistics clearly show that there is a trend towards diversification of the the number of operating systems and devices supported by the enterprise as there is room for multiple players in this field. Similarly, as device manufacturers and mobile software providers are developing more ‘enterprise friendly’ products, the number of enterprise applications adapted to the mobile platform will increase and there will be further proliferation of new services.
Currently email and access to the corporate database are the most popular applications available through the mobile platform. However, IT decision makers are increasingly looking to add additional capabilities to the mobile platform including unified communications, customer management applications and sales force automation among the most popular ones.
Many players will be involved in making this happen, including device manufacturers, mobile operators, hardware vendors, application developers, mobile software vendors and additional services providers. The role of service providers will be increasingly important in resolving the complexity of the enterprise mobility market and offering flexible support platforms to aid application developers in adapting their applications to the multiple Oss and devices available on the market.