Mobile Retailers – Are Your Mobile Apps and Websites Ready for the Holidays?

9 10 2012

Forrester estimates mobile retail and travel spending increased 80% in 2011. Deloitte forecasts that retail store sales that are influenced by mobile interactions will account for $36 billion, or 5.1% of 2012 holiday sales. Mobile retail is the fastest-growing form of mobile commerce; expected to be , leading to $25 billion in sales by 2017 These are just a few of the signs that retailers are looking to take advantage of the explosion of consumer app purchases and engaging in-store experiences such as coupons, layaway, and targeted, location-based buying leveraging push notifications and more. IBM predicts mobile will be responsible for 20% of retail site visits during the 2012 holiday season. It’s not too late. Companies can still implement a mobile testing and monitoring solution in time for the 2012 holiday shopping season. This year’s holiday season will see an unprecedented amount of sales and traffic driven by mobile channels and companies with strong mobile solutions in place will stand to see a strong return on their test and monitoring investment. Click here to read more.

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13 09 2013
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