Fragmentation has always been a difficult issue, but new complexities have been introduced with the proliferation of mobile devices. Many companies are challenged with figuring out how to monetize mobile assets for all types of devices in a cost-effective and efficient way.
Although there has been a reduction of mobile OS’, the number of device types for Android and iOS is increasing. With Android being an open platform for developers, it introduces inherent differences in the functionality and performance of each device. For iOS, while there is less platform fragmentation, the introduction of the iPhone5 presented a new difference in form factor (screen size) from its previous models, adding to the complexities of fragmentation.
This device diversity creates a steep challenge to stay ahead of the curve in the today’s mobile market. Not addressing these issues can mean the difference between a successful mobile launch and wasted resources for broken applications.
Testing is critical and choosing the right devices is essential. To maximize your device coverage in the most efficient way check out the free Device Planner by Keynote’s DeviceAnywhere platform. With it, you can target the right devices and platforms for your mobile apps, websites, or services.