Is Apple Dominating the Mobile Enterprise Market?

12 03 2013

Screen Shot 2012-08-10 at 15.19.01In a recent article by Jonny Evans of CITE World, it would appear that Apple is starting to dominate the enterprise marketplace. For years, this was a market long-held by the king of enterprise devices – BlackBerry. However since the iPhone and it’s worldwide acceptance amongst consumers and since organizations have seen an explosion in employees bringing their own devices to work and deploying work-based apps on them it is no shock that it’s dominance would make it’s way into the enterprise. The permeation of the Android device has also made its way into the enterprise, resulting in a battle over the mobile enterprise marketplace.

In the article Mr Evans states “If you believe the latest Appcelerator/IDC survey results, poor security, explosive growth in malware threats, and device fragmentation is costing Google’s Android a place in the mobile enterprise, with Apple scooping up believers in this space.”

As an example, CITE recently discussed how PepsiCo took a chance and gave iPhones to 4,500 hourly employees — and it’s paying off.  Even at Keynote, we have seen an increase in request for iOS devices for testing of internal enterprise apps by our DeviceAnywhere customers.

Mr Evans article continues:

“Times are changing

Appcelerator and IDC surveyed 3,632 Appcelerator Titanium developers in May, asking them about their development priorities. They found that Apple now holds a 16 percent lead over Android when it comes to OS deployment among enterprise users: a huge hike since Q3 2011 when both mobile operating systems were tied. Fifty-three percent of developers say iOS will win in the enterprise, while just 37.5 percent side with Android.

The reasons? According to the survey, these include:

  • The popularity of the iPad
  • Frequent reports of Android malware
  • Enterprise challenges in dealing with Android fragmentation
  • Reports of enterprises re-evaluating widespread Android deployment outside of particular business vertical implementations like Machine-to-Machine (M2M).

When it comes to mobile at least, this is translating into an Apple-dominated ecosystem. “Apple iOS device activations still account for more than twice the number of Android activations in the enterprise when it comes to overall platform activations,” says the latest report from Good Technology. iOS accounted for 70.8 percent, Android was 28.3 percent and Windows Phone 7 was 0.9 percent, the research claims.”

Time will tell if Microsoft’s Windows 8 platform takes off as they attempt to extend their enterprise dominance with Windows to mobile.

To read more of the article from CITE go here

 

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One response

26 04 2013
Virginia

I blog frequently and I genuinely thank you
for your content. This article has truly peaked my interest.
I’m going to take a note of your site and keep checking for new information about once per week. I subscribed to your RSS feed as well.

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