No End in Sight to Device Fragmentation for Mobile Developers

5 03 2013

fragmentation_200Fragmentation has always been a difficult issue, but new complexities have been introduced with the proliferation of mobile devices. Many companies are challenged with figuring out how to monetize mobile assets for all types of devices in a cost-effective and efficient way.

Although there has been a reduction of mobile OS’, the number of device types for Android and iOS is increasing. With Android being an open platform for developers, it introduces inherent differences in the functionality and performance of each device. For iOS, while there is less platform fragmentation, the introduction of the iPhone5 presented a new difference in form factor (screen size) from its previous models, adding to the complexities of fragmentation.

This device diversity creates a steep challenge to stay ahead of the curve in the today’s mobile market. Not addressing these issues can mean the difference between a successful mobile launch and wasted resources for broken applications.

Testing is critical and choosing the right devices is essential. To maximize your device coverage in the most efficient way check out the free Device Planner by Keynote’s DeviceAnywhere platform. With it, you can target the right devices and platforms for your mobile apps, websites,  or services.


Mobile enterprise: Are businesses prepared to take advantage of this opportunity?

27 04 2011

A new research forecasts that the enterprise mobility market will reach $1.6 billion in 2014 with enterprises tapping into the mobile platform to extend business services and internal applications, and improve productivity.

However, in spite of the growth prospects, businesses are facing challenges around platform integration and mobile fragmentation which hinder the quick adoption of effective mobile enterprise strategies. These challenges bring forward the pressing need of skilled mobile application developers and innovative solutions that can cater to the needs of the mobile enterprise market.

The increased demand for mobile engineers, which affects large companies and fast-growing start-ups alike, is emerging as a key bottleneck as companies struggle to capitalize on the fast growth of smartphones and other mobile devices.

Early this year Google announced its plans to hire top mobile application development talent while recruiters reported a record demand for mobile engineers with vacancies for Android developers rocketing by 424% in the space of a year.  As enterprises are increasingly looking to take advantage of enterprise mobility, it becomes clear that most of the companies are not prepared to deal with the challenges on their own.

Mobile computing is fundamentally different from traditional enterprise computing models and enterprises need to adopt solutions and business strategies which are specifically tailored to the mobile platform.