The Definition of Multi-Platform is Changing

12 05 2010

With the arrival of the Bada SDK last week, the highly competitive smartphone market looks to become hyper-competitive in 2010. While more choice is always good for consumers, for developers seeking a return on the investment of time and effort the right platform choice is crucial and has subsequently become a regular topic of conversation on this blog.

Some could argue that developers should look no further than the Apple iPhone, with more than 75 million devices sold and a highly successful App Store. However, there are trade-offs for developers, most notably the closed nature of the App Store and an approval process that can be seemingly byzantine at times.

Also, recent conversations with our customers have also shown that when discussing which platform to develop for it is no longer limited to mobile. They’re considering other portable personal devices such as tablets, mobile internet devices (MID) and e-book readers. And this is going to get even more exciting when Android powered television sets appear.

The challenge of fragmentation is set to reach new heights. But this isn’t just about coding but how to ensure the finished product aligns with high end-user expectations. The way users interact, consume and purchase content across these various devices differs significantly and to be successful the end product(s) need to meet those requirements out of the box.

To help support the developer community take advantage of this new market opportunity and help deliver the services they want, irrespective of device, platform or network (if there is one), we have begun plans to extend the devices available via DeviceAnywhere Test Center™. The first of these devices, the Apple iPad was made available last week, and new users will have access to three free hours on the system.

We already have a list of additional devices we plan to add in the coming months; however I would be really interested hearing from you about the devices you want to see us bring to market in the comments section below.