Wave of New Mobile Devices Complicates the Delivery of Optimal Mobile Experience – Keynote to the Rescue!

28 02 2013

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  • Industry Leading Mobile Testing Platform Keeps Pace with Mobile Device Market, Adding Popular Smartphones, Tablets and Mobile OS’s
  • Keynote Underscores its Position as the Definitive Leader in Mobile Testing Supporting More Than 1,000 Mobile Devices; now including iOS6, Android 4.2 Jelly Bean and Windows 8 Devices on the Keynote DeviceAnywhere Platform
  • Devices added include: iPhone 5, iPad Mini, Nokia Lumia 920 and the Droid RAZR M with more on the way

Feb. 25, 2013– Keynote® (NASDAQ: KEYN), the global leader in Internet and mobile cloud testing and monitoring, today announced device support for iOS 6, Android 4.2 (Jelly Bean) and Windows 8 devices with its DeviceAnywhere platform. The newest additions to the Keynote device portfolio extend the company’s position as the market leader in devices supported for real mobile device testing. DeviceAnywhere support now includes the newest popular devices including the iPhone 5, Nokia Lumia 920 and the Droid RAZR M.

Delivering a consistent high-quality mobile experience continues to be a major challenge for companies interested in reaching a diverse universe of mobile users. Keeping up with the continually evolving device ecosystem presents some of the biggest challenges facing QA teams. While the number of operating systems and OEM device manufacturers are shrinking, device fragmentation continues to be a big issue. Testers new to mobile quickly realize that one Android device may behave quite differently than the next. Meanwhile, Apple has introduced new form factors for their iOS devices with the introduction of iPhone 5 and iPad mini. As new Windows 8 and BlackBerry OS devices also hit the market, device fragmentation adds an additional layer of complexity to mobile development. By adding the most up-to-date mobile devices to the DeviceAnywhere library, Keynote helps testers keep up with the changing mobile landscape, while maintaining the flexibility needed to address future changes.

“As an increasing number of new mobile device types and form factors arise, Keynote is delivering the most up-to-date mobile testing solutions in the market,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “The ability to test across the latest device models and form factors with real devices gives users the most accurate way to test their mobile websites and mobile apps without the overhead of purchasing and maintaining a portfolio of mobile devices. With the addition of these new devices across the DeviceAnywhere platform, users are able to leverage the power of real, remote, manual and automated device testing from the cloud.”

All existing Keynote DeviceAnywhere customers will have access to the newly supported devices from all products including: DeviceAnywhere Test Center Developer®, DeviceAnywhere TCE Interactive®, DeviceAnywhere TCE Automation® and DeviceAnywhere TCE Monitoring®.

Keynote also recently introduced DeviceAnywhere Free, the first completely free tool for remote, real device interactive testing; giving users a real-time view of their mobile websites on select smartphones via a streamlined Web interface. When a user’s needs surpasses basic spot-checking, Keynote’s Test Center Developer and Test Center Enterprise provide a seamless upgrade path to fully test mobile websites and applications.

Keynote is currently offering a free trial of the DeviceAnywhere platform. Users can experience real-device testing for mobile applications and mobile web on popular smartphones including: iPhone 5, iPad Mini, Nokia Lumia 920 and the Droid RAZR M. Go here to sign up TODAY – https://www.keynotedeviceanywhere.com/product_trial_form.html

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Windows Phone 7: A New Contender?

8 04 2011

Brandon Watson, Microsoft’s developer evangelist, last week caused a stir within the industry when he announced that the Windows Phone 7 toolkit had been downloaded 1.5 million times. He also then went on to state they were adding 1200 developers every week.

We have also observed a slow but steady increasing testing popularity amongst our customers in recent months, with Windows Phone 7 reaching a 1.3% share of total testing time in our latest DeviceAnywhere Metrics report.

Buzz around Windows Phone 7 peaked in February following the announcement of a strategic partnership that would see the OS used in Nokia handsets (due in 2012). But as cited in recent posts the true litmus test for the sustained growth of a platform is appeal to the enterprise market.

The platforms enterprise features were showcased at launch, with Brandon Watson  strong SharePoint and Office integration, remote wiping and support for multiple Exchange Server accounts being just a few of them.

But as we know these aren’t the features that resulted in the growth of Android and iPhone use in enterprise, having to appeal to the consumer is essential. Appealing to the “Bring Your Own Device” enterprise, that many IT departments dread, the finger friendly interface, form factor and hardware specifications has gotten consumer hearts racing.

However, to speed up the adoption of Windows Phone 7 by enterprises, albeit through consumer channels, Microsoft will need to ensure that there are enough phones to attract app developers and boost the revenue that apps can bring in. So far the company has shipped 2 million Windows Phone 7 devices in the last quarter of 2010 compared to 14.1 million Apple iPhones, 33.3 million Android devices and 14.6 million BlackBerry units.

Windows Phone 7 market share is still insignificant compared to its strongest competitors. However, it is a great achievement for the five months in which the platform has been around and we expect to see further growth in its popularity with app developers, both consumer and enterprise alike.





Microsoft vs. Google – The Battle for Enterprise

22 12 2010

Gartner has predicted that enterprise IT spending in Europe, the Middle East and Africa will recover in 2011, after almost two years of decline. This is in part due to businesses beginning new software applications replacement cycle. As a result companies are keen to use this opportunity to expand or in some cases kick off their “official” presence within organizations.

But what will be the key differentiator of product x from product y? In my opinion, and 66% of IT leaders, the ability to successfully mobilize services across a range of devices will be fundamental. This is no longer on a company’s wish list but a fundamental requirement as connected devices overtake shipments of PCs in the next 18 months.

Two companies well positioned to take advantage of this environment are Google and Microsoft. Both of them have been bolstering their enterprise credentials, and subsequently competing heavily, throughout 2010.

The competition between the two companies intensified this week with the launch of Chrome OS, Google’s new operating system, which aims to convince businesses to use the cloud for everything. Microsoft responded by criticizing it’s suitability for business, perhaps taking some PR lessons from Steve Jobs who also recently criticized Android around issues of fragmentation.

The battle for winning the enterprise market over, however, goes far beyond Google, Microsoft and Apple. Traditional telecom service providers, device manufacturers and independent software companies are also looking to develop propositions. A recent example is the MeeGo OS launched by Intel and Nokia, which at launch is available across both smartphone and tablet devices.

As businesses look to extend enterprise applications to the mobile platform, the competition between the biggest players on the market will continue to increase. One advantage is clearly the need to innovate and differentiate, something which was difficult in the monopolised PC world, but this also means they will be faced with an increasingly complex ecosystem to support.